The One Growth Strategy You Can’t Overlook

I get the same concern all the time, “If I had to select one marketing method to invest in, what would you select, Neil?” And while I can’t say for sure that there’s simply one strategy I put over whatever else just since they all serve various functions, I can say there is one low-cost, conversion-friendly, high-ROI strategy that you merely can’t pay for to have in your marketing toolbox. Can you think what it is?

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Here’s a hint, it has a 98% open rate and the very best engagement rate out of any other marketing medium. It’s SMS marketing. I hear people dismiss SMS, which is just brief for messaging, you understand, those text you get on your phone? I hear them dismissing all the time, however those marketing texts you obtain from an automatic number, you’ve seen them, the ones that you believe everyone neglects; the truth is individuals don’t neglect them. They transform at a crazy rate exactly because a lot of them get opened, which is more than you can say about almost any other type of marketing interaction, such as e-mail marketing or even press notices.

If you’ve become aware of it when, you’ve become aware of it a thousand times. Individuals are glued to their phones these days. The average person checks their phones 344 times a day. Research study from Statista shows that in 2021, SMSs experience 75% year-over-year increase in appeal among consumers. 71% of individuals state that they inspect their phones within 10 minutes of getting out of bed.

Heck, I inspect mine within 10 seconds of getting out of bed. The average American invests 2 hours and 54 minutes daily on their phone, which comes out to almost 44 days a year. From group texts to social media to every app under the sun, there are million factors to be absorbed by your phone nowadays. So if your audience is already inspecting it, why n