Linkedin Social Marketing and how it helps you reach your customers in Ireland…?? Can Your Customers etc Find You Easily…??
Linkedin is search engine friendly Folks ?? That has to be good for any small local business ??
Watch my short video below where I discuss why I believe you need to use it as part of your marketing arsenal. Initially I thought it wasn’t for me but I explain in the video why I have gone back to Linkedin and rethought my strategy about linked in and how it can help my business.
The screen shot of where my linked in profile come up in the search engines .
Linkedin No 1
Facebook 2
Sites 3 and 4
2.Optimize Your profile with what people will look for Accountant…not useless words people will look for like self-employed , founder etc.
3. Use a headline to get people attention and about you and your business
4. Speak in the first person . I have a passion for Social Media rather than Rosemary O’Shaughnessy having a passion for Social Media.
5. You are not writing a CV you are writing a profile in a social media business site
4. Introduce yourself who you and your business and what your can offer the person reading your profile
5. Think who is your ideal client is
6. A good summary well laid out easy ready , what you do exactly
Your main skills or services
How exactly to contact you to do business.
What is the next step to do business with you.
Do for forget the summary : The main points of why do business with you. Your skills , products or services
10 . A call to action what do they do next to do business with you.. do they ring you , email etc .
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With Many Thanks
Rosemary O’Shaughnessy
Tags: linkedin tips, local business, small business, small business SME in Ireland
Leave A Reply (18 comments So Far)
Clint Butler
316 days ago
I have been using LinkedIn for quite some time now to syndicate my content as well as meet new people. I think the best feature of LinkedIn is the groups. There you can find some great like minded people who love to read your stuff. As well as find some great content ideas.
Rosemary O Shaughnessy
315 days ago
Clint, thank you very much for this tip , I have noticed there are some very interesting groups and they are local or international. We all will find ones that are a good fit for our businesses. Thank you for visiting my sites again.
Take care Rosemary
Donna Merrill
316 days ago
Rosemary,
I love using LinkedIn. I’ve met a lot of people in groups I am in and have been using it for years. I used to call it my “secret weapon” but the word is out now and many are starting to use it.
You have given excellent points of How To use it. That is so important because many people go on LinkedIn and just get turned off.
I like your advice about using your headline and also speaking in the first person. Those are great ways to invite people to engage with you.
Cheers,
Donna
Rosemary O Shaughnessy
315 days ago
Donna,
Delighted you like my points. Before I made this video I studies a lot of profiles and people did not seem to understand it is a social network first business second. I am always delighted to see you hear sharing your tips and advice . take care Rosemary
Patricia Gozlan
316 days ago
Hi Rosemary,
Linked in is one of the best ways to create rapport with groups and discussions.
Recommendations are a great way to create trustful relationships with our prospects.
Our profile needs to be based on SEO for our search on google.
Thanks for sharing, looking forward to chat with you soon!
Rosemary O Shaughnessy
315 days ago
Patricia,
So true and the next time we chat I look forward to hearing how you use it to the best advantage of your business. Take care Rosemary
Kostas
316 days ago
Hi Rosemarry, great advices about linkedin, actually I cannot find myself on facebook through google (there are a few others with the same name above me) but linnkedin always come up near the top. It’s simple my favorite social network and a great place to get traffic too…
Rosemary O Shaughnessy
315 days ago
Hi Kostas,
Yes I found it interesting to see the difference in my linkedin listing to Facebook . As I have put a lot more time and effort into Facebook but it has served my business well. Take care Rosemary
Patricia O'Flynn
315 days ago
Hi Rosemary. Good advice about optimizing your profile. At first I didn’t get LinkedIn. It just seemed like a online address book for me. But now I have actually got several part-time health coaching through my connections on LinkedIn.
Rosemary O Shaughnessy
315 days ago
Patricia ,
That is great to hear you are getting work from it. At the moment I am finding some very interesting things on linkedin which I had not noticed on other social networks. Take care Rosemary
Sylviane Nuccio
315 days ago
Hi Rosemary,
I think that Linkedin has a lot of potential that many people still don’t take advantage of fully. I know that I am one of them.
thank you for the encouragement and the good points you are making about why we should use Linkedin.
Rosemary O Shaughnessy
315 days ago
Sylviane,
You are very welcome, it is a learning curve andso important finding the right social networks for your business. I do find people know why they are on linkedin it is clear and people will discuss business etc much quicker. Giving us the opportunity when used correctly to do business . Delighted to see you back here .
Take care Rosemary
Dewane Mutunga
314 days ago
These are some really helpful tips. I could definitely do a better job with lead generation and relationship building on Linkedin, and these will give me a push in the right direction.
It’s also important to note that Linkedin users has the highest household income of all the social networks. It also has the most decision makers in their network.
Thanks for the tips!
Rosemary O Shaughnessy
314 days ago
Hi Dewane,
You have made an excellent point there about household income and profiles of linkedin users . We all need a nudge in the right direction at times. I was getting a big nudge from many business contacts . Take care Rosemary
Willena Flewelling
314 days ago
I just did a search on my son’s computer (I’m logged in to Google on my own, and that makes a difference in the results), and the #1 spot for me is Twitter, followed by my blog, then Facebook, and then LinkedIn. Strangely, the #5 spot is held by MySpace, and I seldom go there! But I do syndicate there.
Thank you for the helpful tips on how to set up my LinkedIn account for better results. I am going to follow your advice.
Willena Flewelling
Rosemary O Shaughnessy
314 days ago
Hi Willena,
It is interesting to see you got very different results from me and thanks for sharing . Feedback is a great way for all of us to make the most of our online profiles. I was surprised by linkedin at the time of writing the post I had not been there much. But I would go to my Facebook business page daily. Thanks for visiting . take care Rosemary
Shelley Alexander
314 days ago
Hi Rosemary,
Linkedin is great for connecting with like minded business people in groups. I am a member of some really great groups and the connections have helped my business. Thanks for the great tips on making the most of your profile information to enhance your business.
Sadie-Michaela Harris
314 days ago
Hello Rosemary<
There is no doubt about it we engage on Facebook as a company but we certainly have far more new business come to us via LinkedIn it really is under used by most businesses and that's a great pity. Hopefully your post will inspire many more of them to look at LinkedIn as a valuable business tool :)