How to Measure SEO Effectiveness

How to measure SEO efficiency. Do you think Google rankings are the end-all be-all for measuring success with your SEO technique? Believe once again. Now, do not get me wrong. It is an important metric on where you rank because, after all, only 25% of users go to the second page of Google regarding search results page. Much more disappointing, 90% of pages receive absolutely no organic traffic.

However it’s not the end all be all. If you double, or triple up your Google traffic and you do not produce anymore income, does it actually matter? No, you’re just paying more costs on your server expenses. So what are the metrics that you should be tracking?

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Well, the first one is organic traffic, and the factor I state track your natural traffic is it’ll tell you how you’re doing with algorithm updates. See, Google is making thousands of algorithm modifications per year. They generally do around three core updates annually. You would like to know if you’re doing much better over time or worse, so tracking your organic traffic tells you your group is doing better or worse? Which’s an easy metric that you can do in Google Browse Console or you can do it in Google Analytics and you in fact see that traffic over time.

The second metric that I want you to track is SERP visibility. How do you understand that your SEO is improving in the early days? See, with SERP presence this shows you, and you can see its data in Google Browse Console, are people seeing your listing? When you’re ranking at the bottom of page one or page two, yes, some individuals are seeing it, you’re simply not getting as lots of clicks and it takes a long time to get up to the leading spot. So SERP exposure, and if that number keeps increasing, it indicates that you’re constantly ran