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Well, let’s see what Google has to say. As you can see here, Google provides rather a bit of feedback.
First, they do not desire you to simply note keywords in your meta description. Here’s the example of what Google doesn’t like. As you can see they’re just noting tones and tones of different keywords. That’s truly not what they like.
Second, Google doesn’t want you to use the very same meta description on each page. Such as this one. If you use this description on each and every single page, it does not truly help Google know how one page is different than another.
Third, they do not want you to simply summarize the page. Here’s a summary example that Google offered. And the concern is, if you simply utilize the summary, it does not truly supply much value. They can figure that out on their own. You got to make it more compelling.
4th, don’t make your meta description too brief. And here’s the example of a brief meta description. It’s so brief that individuals really aren’t going to understand what they’re going to get when they click your listing. And if they do not understand what they’re going to get, do you believe they’re going to click? Well, some may, but a lot will not. So if you follow Google’s guidelines you’ll develop an incredible meta description, right? Well, it helps you, but it does not